KUONI is an international tour operator with subsidiaries in many countries worldwide. The management of the Dutch operating company has bought the company and is successfully implementing a new business strategy. A new brand name was developed together with BR-ND, specialists in emotive branding.
The creative team only needs a few words! They understand the essence of the brand and the desired message that we wanted to communicate in only one short meeting and translated that within a few weeks into a six great commercials. Well done guys!
– Marketing Manager, Tenzing Travel
Background
Tenzing Travel is a new company brand, in as the division become independent from KUONI. To communicate the transition and position the brand into the market, we created 7 shorts for online communication and for tv broadcast.
Challenge
To create a unique feeling of the company, while not having the possibility to shoot our own material. We choose to work with their own personnel, as they represent the core of the company. Spending hours in the image libraries for representational footage of the journeys and experiences Tenzing Travel offers.
